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7 March 2016

Why Training is Important????


Melanie Sillince: MD, Core Competency writes:

“The content of a panel discussion held recently during a SAACI NTB meeting highlighted some of the problems inherent in the event industry.

The panel consisted of the following influential players in the Business Events Industry and was facilitated by Jeremy Maggs.

  • Adriaan Liebetrau – Southern African Association for the Conference Industry
  • Mati Nyazema – CEO, Sandton Convention Centre
  • Dorcas Dlamini – National Sales Manager, Protea Hotels
  • Carol Weaving – Chair, African Association of Exhibition Organisers

From the discussion, the panel were unanimous in their opinion that there is a disconnect between client/sales/operations through a lack of understanding of each other’s responsibilities.

With the world in a financial turmoil, the power has shifted to the customers who are now demanding a more cost effective solution for their requirements; it is therefore essential for suppliers to offer solutions that are advantageous to both parties.

Only by having a thorough understanding of event management procedures can the most cost effective solutions be offered that are still profitable for all concerned.

A lack of understanding often leads to a duplication of services and added expenditure simply through bad planning in the initial stages of a project.

One of the most notable failures is the seeming disconnect between the event organising companies and the venues and the expectations from each of the other which often prove to be problematic simply through ignorance of both the services offered and the areas of responsibility.

Without a complete understanding of event mechanics and management expectations, it is extremely difficult to budget for and plan an event that will offer a seamless process from initial brief through to final delivery.

The training offered by Core Competency will explain the services that each of the parties is expected to provide in the implementation of an event and discuss the legislative requirements necessary for an event according to the national and regional Government.

Attendance on the course will help you towards being able to plan and budget your next event with the most cost effective solution for any given requirement.

The course also offers CPD points towards a formal Event Qualification and a certificate of attendance to include in your CV.

The training is primarily aimed at Venue staff, aspiring event managers and conference organisers; however anyone involved in the event industry would benefit from a greater understanding of the event management structures and procedures and would further acknowledge your role as a member of the Professional Event Industry.”

Talk to Melanie about training in your organisation:


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